Quranic View of Communication Criteria (Individual and Organizational Approaches)

Cultural varieties have resulted in the inevitability of having local management. In Iran, where religion plays an essential function, resorting to western management theories embracing western culture, cannot be valuable and effective. Furthermore, Islamic resources can be referred to for extracting rich managerial recommendations and behavioral principles. Hence, it seems quite necessary for the managers to present Islamic models for communication, which is supposed to unite the members of societies. It is also necessary to find out the Quranic views on communication and use them for the evaluation of value-centered organizations. In this piece of research, the criteria for communication are derived from the verses of the holy Quran and its interpretations: “Tafsir Noor” and “Tafsir Nemooneh”. These criteria have been classified at individual, organizational, and environmental levels. The criteria were then prioritized  according to Fuzzy method. Then, their priorities were tested in Sharif University, according to Likert scale. Using analysis model,  the researchers identified the gap between the present and the desirable situations, and suggested appropriate strategies for filling the gap by a Quranic approach