Designing an Employer Brand-making Model in Public NGOs

Document Type : Research Paper

Authors

1 Management, Educational, Kharazmi, Tehran, and Director General of Higher Education Planning, Ministry of Science

2 Management, Human Resources, Kharazmi, Tehran, Iran

3 Department of Management, Faculty of Management, Kharazmi University, Tehran, Iran

Abstract

This research is intended to design a brand-making model for the employers of public non-governmental organizations. This applied research follows combined method (qualitative and quantitative), and employs survey method for data collection. The outcome of the qualitative phase of the research led to the designing of the conceptual employer bran-making model in the social security organization. In the quantitative phase, the model was validated by the experts and the reference group. Using structural equation modeling method with the help of PLS ​​software, the researcher found out that all aspects of the underlying factors of internal and external employer brand-making, as well as the identified structures regarding the internal and external implications, were significantly higher than 2.58 at an error level of 0.01 with an appropriate factor load. This indicates that the final employer bran-making model is confirmed.

Keywords

References

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Journal of Research in Human Resources Management
Volume 9, Issue 3 - Serial Number 29
serial no.29
December 2017
Pages 72-96

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History

  • Receive Date: 11 October 2017
  • Revise Date: 15 October 2017
  • Accept Date: 21 November 2017

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